Homes for better.We make homes for good. Because housing should be better.Good Good is a housing organisation that’s reimagining property development, by putting people and planet first, over big profit.
By prioritising true sustainability, people-centric design, social connectivity and well-being, we can positively transform lives, communities, and the world around us.
Good for people, and good for the planet.
01 About Us
Good can be better
We make homes for good.
Because housing should be better.
It began with a problem: a lack of affordable, quality and truly sustainable housing. A status quo of building for profit over people and environment. And an increase in social isolation. And it resulted in a new way of thinking about property development.
This is Good Good.
A housing organisation that works to put people and planet first.
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The current housing model is imbalanced - beneficial to a few, and detrimental to many. At Good Good, we know that we can shape a better future if we approach property development with humanity and heart. By prioritising true sustainability, people-centric design, social connectivity and well-being over big profits, we can transform lives, communities, and the world around us.
02 Our Team
Meet the people chasing better
Jimmi O’Toole & Charlotte White.
Founders Charlotte and Jimmi share an ambitious drive to make places better for all.
A registered architect, Jimmi believes architecture has the power to improve the planet, enhance lives and make communities happier and stronger. After years of working on impact-led developments in The Netherlands and the UK, he had the desire to bring the best parts of those progressive forms of housing back to Aotearoa. Alongside running Good Good, he’s also a partner at ahha, where he has designed and delivered meaningful projects that have sustainability at their core. With his co-partners he developed the ahha Impact Framework, which integrates measurable ecological, social & cultural outcomes to achieve a radically responsible built environment.
Jimmi walks the talk as a New Zealand Green Building Council - Homestar Accreditation Assessor (an independent rating tool for assessing the health, efficiency, and sustainability of homes across Aotearoa).
Charlotte is the marketer behind Good Good. She is motivated by great ideas, that contribute to better futures. She has over a decade of experience working for global brands both here in New Zealand, and across Europe and North America. The work she is most proud of are projects that sit at the intersection of sustainability, innovation and culture and in their own right play a role in being able to shape a better tomorrow.
03 Approach
Our Approach
The quadruple bottom line.
The current property development model is imbalanced. The scales are tipped too heavily towards profit margins, at the expense of the wellbeing of residents, communities and natural ecosystems. We're bringing back the balance: putting people and planet at the heart of our approach, and working with industry-leading design and build partners to bring our mission to life.
With our design and build partners, we work to four key pillars: Supercharged sustainability, Thoughtful design, Social connectivity & Financial fairness.
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For every project, we aim not just for a sustainable building, but a regenerative one: treading lightly on the ecology it inhabits, and continuing to give back – long after the last nail goes in.
Our homes are designed through the ahha Impact Framework: an ethically focused framework that delivers measurable outcomes across 6 domains of carbon, ecology, circularity, health + wellbeing, equity + access, and community + culture. Derived from the UN Sustainable Development Goals, this is a baseline commitment we bring to every project.
Working through the lens of this framework, we're able to integrate positive impact measures at the outset, enabling intentional decision-making, cemented best practices and driving truly sustainable, liveable outcomes.
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The places we live play a vital role in our sense of wellbeing. At Good Good, elements like natural materials, light, airflow and outlook are a priority. We’re proud to create places that people can’t wait to call home. From location to layout and interior finishes, we’re all about the simple, natural and thoughtful details that make everyday life more meaningful.
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We’re on a mission to enable everyone to thrive. For us that means connecting people to each other and the community around them. It means locating our homes near public transport routes and urban amenities. Enabling inclusion and access. Architecting chance encounters and connection through shared routes and communal spaces. And doing all we can to support active and healthy lives.
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We’re rebalancing the scales by redefining what success in property development looks like.
Though a project must financially stack up to get built, profit is never our main driver. We work to reinvest any profit we do make into growing our next project - enabling more people to live better, lighter and kinder on our world.
04 Projects
Our Projects
Discover the projects changing the face of housing.
Tūī Glen
Discover the project aiming to be Aotearoa’s most sustainable housing development.
Our Next Project
Our next project is just around the corner. Keep up to date via our newsletter below.
05 Partners
Our Partners
Sharing our vision for better.
ahha is a social enterprise, specialising in unique and meaningful projects that encourage connection and enhance community. On a mission to radically transform the impact of our built environments, they work to a holistic framework that delivers measurable ecologically, socially, culturally and financially sustainable projects every time.
Our Architects
Our team of designers, financial advisors, planners, engineers, ecologists and visualisers are the best in the business and their insight and specialism makes projects strive for better.
Our Consultants
Pillar Visuals /
Xanthe White Design /
Lateral Partners /
SLR /
Initia /
Everest /
KWC /
Trish Love Consultants /
BQH /
Perks Design /
Zico O'Neill-Rutene /
Zone Law /
Pillar Visuals / Xanthe White Design / Lateral Partners / SLR / Initia / Everest / KWC / Trish Love Consultants / BQH / Perks Design / Zico O'Neill-Rutene / Zone Law /
06 Contact